How to Write a Press Release

Free press release template

A press release is one of the most effective ways of spreading information. For new products and services, a professionally written press release is the perfect complement to the release of the item or items. If you are thinking about how to write a press release, there are certain aspects to keep mind my to ensure the release will be a success.

Continue reading below to learn how to write a press release, for some helpful tips, and how a Microsoft press release template can help alleviate much of the stress associated with the task.

How to Write a Press Release: Helpful Tips

A press release is designed to alert the media and general public about an announcement, event or product. When thinking about how to write the press release, the first step is to know your audience. Write the release in a manner that will target the people you want to see it.

Perhaps the most important aspect of learning how to write a press release is making sure you grab the reader’s attention. Little things like bold headlines or properly placed all caps can go a long way in making your release stand out. While a press release will be a reflection of the professionalism of your company, it’s also designed to steal headlines from others. There are hundreds of releases sent out every day. What will make yours rise to the top?

Other things to keep in mind when thinking about how to write a press release is to remember to include the five “Ws” (who, what, when, where and why). Also, don’t forget to add links and contact information so that those reading the release will be able to find you or be able to get a hold of you if they need more info.

How to Write a Press Release: Make Things Easy with a Template

Starting a press release from scratch can be a bit overwhelming, but you can simplify the entire process with templates from Microsoft. The press release template comes in an easy-to-use Microsoft Word document. The template for press release can be downloaded instantly and is completely customizable, making writing a press release faster and easier than ever.

As with all of the templates featured on, the press release template is available for free. It’s just one of the many templates and spreadsheets designed by Microsoft to make help the everyday life of a professional a little bit easier.

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