The amount of revenue that you are able to bring in versus the amount that you thought you might be able to get can be two very different things. Many have found that using an ROI Revenue and Perception model can help them to figure out if they should raise or lower their expectations for revenue in future forecasts.
It is the unfortunate truth that many find that they should in fact be lowering their expectations in the future, but that is all part of the game. Sometimes you just have to lower expectations a little in order to get more in line with the true reality of the situation.
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