When it comes to company competitive analysis, using the Excel competitor worksheet is very beneficial. This worksheet is useful to understand where the company stands and analyze the competitors’ situation and strategies. This template will also allow understanding where company or business stands financially, in marketing terms and competition terms in the market in general. The template requires answers of SWOT; strengths, weaknesses, opportunities and threats of the competitors, so it is helpful to take strategies against or counter attacks according to competitors’ moves. This worksheet template gives also lot of insights about the sales techniques and capabilities of the competitor.