Competitor Analysis

Competitors are other businesses that create products or perform services that are either similar to yours or substitutable for yours. The competitive analysis worksheet contained in the second tab of this workbook will help you evaluate and compare your competitors.
You can customize this form by adding additional columns to allow you to rate more than four competitors (this spreadsheet is created in default for four competitors). Simply insert one or more columns after “D”, and copy the formula for the total row and copy the formats from the rating rows. You can also add new rows for additional rating statements. If you insert rows somewhere in the middle of the existing statements, the formulas will automatically update to reflect the change (if you add new rows at the bottom or the top, you may have to manually adjust the formulas to include these rows).
Author : James Kittock
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