Marketing is never easy, especially because there are so many variables to take into account. You have to look at the different ways to market a product, the cost of those methods, and the success that each method will have. For example, channels can be marketed on the internet, in magazines, on billboards, on television, and through the radio. It is up to a marketing team to decide how much money should be invested in each form of advertising. The key is to create a budget that will yield maximum returns. In order to do this effectively, it may be useful to utilize the channel marketing plan template. This template can help separate the different sections of a marketing strategy, which makes it easier to analyze and organize.
Using the Channel Marketing Plan Template
The channel marketing plan Excel template is available for free here. Once the spreadsheet has been downloaded, it can be opened via Microsoft Excel. Open the channel marketing plan template and begin adding your own information. The spreadsheet may have sample data entered, in order to give you a demonstration of how to use the template. Clear the contents of the cells that have data entered so that you can begin your spreadsheet from scratch.
This channel marketing plan Excel spreadsheet has different sections in it. There are tabs for each project that is being undertaken. The information provided on each section pertains to the budget, duration, start date, and end date. This helps a company keep track of its various advertising programs, how much each program costs, and the duration of each program.
There are sections in the channel marketing plan template for individual tasks and goals, which can help a team see where they are and where they need to be. Examples of these tasks are:
- Identify target channel partners
- Negotiate Contract
- Sign off on Contract
- Determine Contractual Terms
Each task has a deadline and a budget allocated to it, which ensures that employees know exactly what is expected of them.
If your company is looking to expand its profile through marketing, this channel marketing plan template is the perfect resource. It will allow you to organize all your plans, understand how much everything is going to cost, and ensure that all your employees are on the same page.
The channel marketing plan template can be replicated on different sheets, printed out, emailed, and edited by various departments. Download this marketing plan Excel spreadsheet here, and begin editing it to suit your individual needs.
Download: Channel Marketing Plan Template