It is important to keep track of the various things that you do in order to make sure if they are working the way that you want them to or not. Running a direct mail analysis on your excel problem is a great way for you to be able to see exactly how your mailer campaign is going.
You may find it possible that you could make some changes if you see that your direct mailer campaign is not working in the way that it needs to be. If you find that it is working, then that is great as well.
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