Those who run their own businesses know that marketing is a large part of the process. If they are not marketing to their customers well enough, then those customers are just going to walk right out the door on them. This is why it is so important that you use a marketing calculator to figure out what kind of money you are going to be able to sock away for marketing purposes.
It can give you an exact figure on the Excel program that will help you to know what you are doing. Make sure that you make this a top priority for your business.