Some people find it extremely difficult to start a business without knowing to some extent how it might end up faring. That is a relatively decent way to think about things, and that is a good reason why the Internet start up financial model exists. It is something that can be plugged into the excel program in order to generate results about how well the Internet start up company might do.
Using the Internet Start Up Financial Model
Basically, the model takes all of the available information that you give it and crunches those numbers to project how the business will do in the future. It can give you an idea of if you should proceed, or if you should perhaps step back and try to figure things out some more.