In order to keep up with everything that you spend in advertising for your company, you can use this Excel sheet. You can calculate CPM estimates and compare the different prices of advertising venues. The easy table lets you see where the most money is being spent and how often you need to advertise.
Who Can Benefit from Advertising Cost Planning?
This is a program that would benefit small companies. As a small business owner, you can easily see where you need to cut back on advertising and where you should spend more money in order to get more customers.