{"text_format":"3","workbook":"xls","n_sheets":1,"sheets":["Marketing Tactical Plan"],"not_rendered":{"external_links":1,"defined_names":1},"read":"whole","date_system":"1900","formulas":"cached_only"}

{"sheet":"Marketing Tactical Plan","index":0,"n_rows":120,"n_cols":11,"rows_kept":120,"merged":[[0,0,0,10],[8,2,8,10],[10,0,10,10],[15,1,15,2],[15,3,15,10],[16,2,16,10],[17,1,17,10],[18,1,18,10],[19,1,19,10],[22,0,22,10],[35,1,35,2],[35,3,35,10],[36,2,36,10],[37,1,37,10],[38,1,38,10],[39,1,39,10],[42,0,42,10],[55,1,55,2],[55,3,55,10],[56,2,56,10],[57,1,57,10],[58,1,58,10],[59,1,59,10],[62,0,62,10],[75,1,75,2],[75,3,75,10],[76,2,76,10],[77,1,77,10],[78,1,78,10],[79,1,79,10],[82,0,82,10],[95,1,95,2],[95,3,95,10],[96,2,96,10],[97,1,97,10],[98,1,98,10],[99,1,99,10],[102,0,102,10],[115,1,115,2],[115,3,115,10],[116,2,116,10],[117,1,117,10],[118,1,118,10],[119,1,119,10]],"flags":["formulas_cached_only"]}
["Marketing Tactical Plan"]
[]
["Instructions: Use this template to track the marketing tactics you need to complete as you carry out your marketing strategy."]
[]
["Status key:",null,"On track"]
[]
[null,null,"Minor glitches that need attention but will not delay the deliverable"]
[]
[null,null,"Major glitches that need attention and will (or most likely will) delay the deliverable"]
[]
["Products requirements definition (Sample)"]
["Task","Owner","Actual Expense","Mar","Apr","May","Jun","Jul","Aug","Status","Comments"]
["Complete the products requirement definition document","Tom",{"v":1500,"d":"$1,500"},{"$nulls":7},"COMPLETE. Task was in progress for two months and finished at the end of April."]
["Review with product development team; gather feedback; incorporate feedback","Tom",{"v":400,"d":"400 "},{"$nulls":7},"Tom has set up a meeting with the team next week."]
["Give document to product development for prototype development","Michelle",{"v":500,"d":"500 "},{"$nulls":7},"Michelle on unexpected medical leave, so we need to work around her absence. We will be able to complete this task, but we need to make sure that the schedule doesn't slip."]
["Total Expense:",{"v":2400,"d":"$2,400"}]
["Total Elapse Time:",3,"Months"]
["Dependencies on:","Marketing strategy"]
["Dependencies for:","Pricing, Marketing communications activities"]
["General comments:","Initial feedback from product development team was very positive—things are looking good!"]
[]
[]
["<Key Marketing Deliverable>"]
["Task","Owner","Expense","Month 1","Month 2","Month 3","Month 4","Month 5","Month 6","Status","Comments"]
[null,null,{"v":0,"d":"$0"}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
["Total Expense:",{"v":0,"d":"$0"}]
["Total Elapse Time:",null,"Months"]
["Dependencies on:","<Enter key marketing deliverables that provide input to this marketing deliverable.>"]
["Dependencies for:","<Enter key marketing deliverables that receive or are dependent on input from this marketing deliverable.>"]
["General comments:"]
[]
[]
["<Key Marketing Deliverable>"]
["Task","Owner","Expense","Month 1","Month 2","Month 3","Month 4","Month 5","Month 6","Status","Comments"]
[null,null,{"v":0,"d":"$0"}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
["Total Expense:",{"v":0,"d":"$0"}]
["Total Elapse Time:",null,"Months"]
["Dependencies on:","<Enter key marketing deliverables that provide input to this marketing deliverable.>"]
["Dependencies for:","<Enter key marketing deliverables that receive or are dependent on input from this marketing deliverable.>"]
["General comments:"]
[]
[]
["[Key Marketing Deliverable]"]
["Task","Owner","Expense","Month 1","Month 2","Month 3","Month 4","Month 5","Month 6","Status","Comments"]
[null,null,{"v":0,"d":"$0"}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
["Total Expense:",{"v":0,"d":"$0"}]
["Total Elapse Time:",null,"Months"]
["Dependencies on:","<Enter key marketing deliverables that provide input to this marketing deliverable.>"]
["Dependencies for:","<Enter key marketing deliverables that receive or are dependent on input from this marketing deliverable>"]
["General comments:"]
[]
[]
["[Key Marketing Deliverable]"]
["Task","Owner","Expense","Month 1","Month 2","Month 3","Month 4","Month 5","Month 6","Status","Comments"]
[null,null,{"v":0,"d":"$0"}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
["Total Expense:",{"v":0,"d":"$0"}]
["Total Elapse Time:",null,"Months"]
["Dependencies on:","[enter key marketing deliverables that provide input to this marketing deliverable]"]
["Dependencies for:","[enter key marketing deliverables that receive or are dependent on input from this marketing deliverable]"]
["General comments:"]
[]
[]
["[Key Marketing Deliverable]"]
["Task","Owner","Expense","Month 1","Month 2","Month 3","Month 4","Month 5","Month 6","Status","Comments"]
[null,null,{"v":0,"d":"$0"}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
[null,null,{"v":0,"d":"0 "}]
["Total Expense:",{"v":0,"d":"$0"}]
["Total Elapse Time:",null,"Months"]
["Dependencies on:","[enter key marketing deliverables that provide input to this marketing deliverable]"]
["Dependencies for:","[enter key marketing deliverables that receive or are dependent on input from this marketing deliverable]"]
["General comments:"]