SWOT Analysis

SWOT Analysis

[enlarge] SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis must first start with defining a desired end state or objective. A SWOT analysis may be incorporated into the strategic planning model. – Strengths: attributes of [...]

Competitor Analysis

Competitor Analysis

[enlarge] Competitors are other businesses that create products or perform services that are either similar to yours or substitutable for yours. The competitive analysis worksheet contained in the second tab of this workbook will help you evaluate and compare your competitors.