Archive for the 'Sales and Marketing' Category



Direct Mail Analysis

You can use this spreadsheet to run the numbers on a direct-mail campaign. The form includes a breakdown of gross margin of the product being sold, the cost of the direct mail piece, and an analysis of the profit and break-even point. Author : Dr. Theresa Download 

Competitor Pricing History

This spreadsheet is useful for organizing competitors’ prices over a period of time. Author : Dr. Theresa Download 

Company Situation Analysis

This spreadsheet organizes information into five categories: strategic performance indicators, SWOT, competitive strength assessment, conclusions concerning competitive position, and major issues/problems the company must address. Author : Dr. Theresa Download

Company Analysis

This template will help you analyse your company strengths, and weaknesses compare with your competitors. Author : Dr. Theresa Download 

Agency Selection

This matrix can be used to measure your compatibility with a prospective agency. Author : Dr. Theresa Download