Archive for October, 2007



Agency Selection

This matrix can be used to measure your compatibility with a prospective agency. Author : Dr. Theresa Download

Advertising Spending Plan

This template can be used for calculating a monthly advertising spending plan broken down into categories such as newspaper, magazine, TV, radio, and other. Budget includes number of ads and cost. Author : Dr. Theresa Download 

Promotion and Sales Budget

This template can be used for calculating budget for advertising/promotion and sales staffing over a three year time period. Author : Dr. Theresa Download 

Advertising Cost Planning

This template allows you to calculate CPM Estimates, CPRP Estimates, and Milline Rate Comparisons. Author :  Dr. Theresa Download