This Marketing Budget spreadsheet consists of separate budgets for Advertising, Catalogs, Direct Mail, Literature, Product Launches, Public Relations, Resellers and Trade Shows. Each of these budgets can be used separately or in conjunction with the Advertising & Promotions Summary which tracks total annual marketing expenditures. Author : Dr. Theresa Download
You can use this spreadsheet to run the numbers on a direct-mail campaign. The form includes a breakdown of gross margin of the product being sold, the cost of the direct mail piece, and an analysis of the profit and break-even point. Author : Dr. Theresa Download
This spreadsheet is useful for organizing competitors’ prices over a period of time. Author : Dr. Theresa Download
This spreadsheet organizes information into five categories: strategic performance indicators, SWOT, competitive strength assessment, conclusions concerning competitive position, and major issues/problems the company must address. Author : Dr. Theresa Download
This template will help you analyse your company strengths, and weaknesses compare with your competitors. Author : Dr. Theresa Download